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Internet Marketing Jargon; A Year in Review
Reputation Management; So Hot Right Now; Reputation Management As a self-described cynic of corporate jargon, I found myself motivated to write a year-in-review article about trends from within our...
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Five Ways Law Firms Can Get In-House SEO Results (Without Having to Hire Anyone)
I was working recently with a Plaintiff’s firm that was going through some staffing issues. The individuals on their in-house marketing team were of a more traditional legal marketing style-set and...
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What are the Big Law Firms Doing Wrong When it Comes to SEO?
I recently wrote an article on the topic of how law firms can determine the frequency that they need to be publishing content. As an exercise related to that post, I dug through the sites belonging to...
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Marketing for Law Firms: How Often Should Your Firm Blog?
I get asked this question often. If you were to search for an answer to this question online you would probably find varying levels of blog fluff from internet marketing gurus telling you that there...
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To Bash or Not to Bash: Two of the Best Non-Paying Client Rants
It seems like a lot of disgruntled service providers, customers, and even employees are turning to the internet as a place to vent. Anyone who has worked with clients, consumers, or other businesses,...
View ArticleHow to Boost Your Website Traffic in 6 Easy Steps
Creating a website for your business is only a starting point. Once your site is up and running, you’ll need to embark on the more challenging task of actually driving traffic to that website. Even...
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Lexis Nexis, Martindale, and Lawyers.com Merge (were Acquired) by Internet...
I feel like Kevin Nealon’s SNL character Mr. Subliminal with that title. There is relatively little being written about what is going to happen now that the Internet Brands merger with Lexis,...
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There Can Only Be One: What’s Happening With Google Places?
Did Google just shut down your business? No really, check out your Google Places for Business listing and see if there’s bright red text under the name the reads “PERMANENTLY CLOSED.” Not taking the...
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Conversion Testing Should be a Constant for Your Law Firm’s Website
Note: For the sake of this article, ‘conversion’, refers to how many potential/signed clients you get as a result of their visiting your website. I am going to lead this article with a story....
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Negative SEO in the Legal Industry: A Desperate Move that’s here to Stay?
In the past two months (or so), we have seen instances of negative SEO being implemented in major markets by firms that our clients compete against. As we work through cleanup measures, I am left...
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SEO Basics for Lawyers
First off, I cringe when I see blog posts centered around what this one covers. Secondly, I cringe when I see blog posts that use the image that is above this paragraph. When attorneys ask us to help...
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